Reimaging retail through the art of placemaking. Westfield’s design vision had drastically changed from the heavily themed and colorful supergraphics of past shopping experiences to relaxed hospitality found in whimsical water features and quiet landscaped seating areas created for respite rather than waiting. The wayfinding design became expressions of function, ornamentation, and landmarks. Bas relief concrete patterns, laser-cut grillwork, and lanterns were modern elements blended into the village-themed environment.
