W Hotel Fort Lauderdale

The iconic W Hotel brand reflects the energy of its unique locations, and on-trend styling with a foundation of recognizable and classic design elements. Part of the research was to visit several locations to see the commonalities and the differences in the way the brand experience was represented and maintained. W Ft. Lauderdale is located across from the scenic A1a coastline. The signature W sculpture was inspired by the gradient blues of the ocean and the peaceful beachfront atmosphere. Clodagh Design, the interior design group, set the tone by introducing the banded pattern as part of the arrival experience in the porte cochere.

Role
Senior Designer & Project Manager

Client
Adache Group Architects, Inc.

Firm
Square Peg Design

Team
Scott Cuyler - Creative Director
Tim Huey - Project Manager

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