UCLA Luskin Center

Academia meets hospitality. The brand development for the new hotel and conference center on the UCLA campus. The olive branch mark in combination with the logotype was inspired by the featured rows of olive trees in the central courtyard.

Role
Senior Designer

Client
UCLA

Firm
Square Peg Design

Team
Scott Cuyler - Creative Director
Keaton Kenel - Designer
Marlowe Fulgado - Project Manager

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