Estrella

Estrella is the largest residential community in Goodyear, Arizona. The goal was to upgrade and expand the outdated sign program for the marketing trail wayfinding, in anticipation of the housing boom in Arizona. Nestled in a landscape defined by serene desert beauty, Estrella stands out as a vibrant and welcoming master-planned community. Residents enjoy a harmonious blend of modern amenities, natural surroundings, and thoughtful planning that fosters both connection and convenience. Designed with an emphasis on active, outdoor living, Estrella offers residents expansive parks, sparkling lakes, and an extensive network of paths perfect for walking, biking, or simply soaking in the stunning sunsets. This commitment to lifestyle excellence is evident in every aspect of the community, from its engaging public spaces to the seamless integration of residential and recreational features. To further elevate the experience for both current and prospective residents, a comprehensive signage vision was developed to enhance navigation and reinforce Estrella’s unique identity. The new program not only directs visitors with clarity but also reflects the community’s distinctive character through cohesive design elements, graphic patterns and durable materials suited to the desert climate. Unlike traditional vehicular signage directing you by streets or neighborhoods, the marketing trail signage identifies the destination by the names of the homebuilders. Visitors can take a self-guided tour around the neighborhoods and its amenities starting their adventure by visiting the iconic Welcome Center. We collaborated with our client, SIEB, the marketing and branding company to create a fresh design aesthetic. Together, we strategically addressed the future expansion plan as more neighborhoods were expected to come on board. The following presentation focuses on the design development and documentation phases of this signage project.