Carmel Valley Ranch

John Pritzker’s vision for a retreat in the heart of Carmel was to provide its guests with a holistic experience to reflect and rejuvenate. The ranch offers a diverse menu of educational activities designed to create awareness and appreciation for the beauty of the land and its resources. Corten steel plinths with a waterjet cut tree texture were inspired by the brand. The graphic interacts with the sun by casting dappled light and shadow on the ground. The wayfinding style was a modern interpretation of traditional ranch aesthetics.

Role
Senior Designer

Client
Geo Capital

Firm
Square Peg Design

Team
Scott Cuyler - Creative Director
Katie Miller - Designer
Wes Meyer - Project Manager

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